Different projects, a same audience. Things you want to keep in mind

What do we always need to keep in mind ?

Your organization might want to plan an event to raise money, to become known or simply to entertain students from your university. But the first question coming to your mind is: What are we going to do? What kind of event do we want to plan?

The event you are planning to organize does not necessarily have to refer to your organization and it's goals directly. For example, a basketball fans club can plan Live TV game projections, but can also plan a cupcake sale to raise funds for a basketball road trip.

During the whole event planning process, you need to always keep in mind that your audience (and thus people attending to your event) will be (most of the time) over 95% students. This means they will be mostly around 18 to 25 years old, will have low means and probably a busy schedule. 

You also need to know if you are willing to earn money on that project. This can sound weird, but sometimes you have already a budget for a project, that you will not need fo any other ones. You can then use that budget as a resource rather than making attending people pay for your event. You might also aim a $0 margin, to lower the price of your ticket. Organizing a ski trip for 10 persons that will cost  $5,000 and make each participant pay $500.

Before starting any planning, you want to be clear with your team on what type of event and what financial benefits you are expecting.