10 ways to promote your event on social media

Social media is a key component in event promotion, even more in a student background. Let's see a few ways to use them to increase awareness and attendance to your events.

1. Facebook event

Facebook is the first social network worldwide. Creating a public events and inviting your friends/followers will increase awareness for your event. Do not forget to upload every useful information (Time, place, price etc.), and to often update new info.

2. Promote your hashtag

Hashtags are used on several social networks (Twitter, Instagram etc.), and increase curiosity and attachement. Promoting your hashtag on all of your social networks accounts, videos, photos and printed advertising will push people to use the hashtag and spread it around social media.

3. Link your accounts

Every follower probably will not use all the social mediums you use. Sharing Instagram pictures on facebook, tweeting your blog updates or integrating social network plugins & buttons on your website will increase social coherence and efficiency, giving access to informations to people that would not have it on an other social network. It will also increase your number of relations on each social profile.

4. Twitter widget

Integrating a twitter widget to your website & blog will regroup all the relevant information talking about your brand, company, organization and your event(s) using your handle and your hashtags. It will also give access to non-twitter users.

5. Promotional video

Having a video presenting your event is always a trump card in a promotion & advertising campaign. You want to tease and tempt people to come. You also want to show details of the location, venue, band, presenters etc, because people like to have a idea of what they are going to attend to.

6. Interviews

Following the same idea of giving a small preview, you can run a text or video interview of your band, presenters, DJ or any person who will attend the event. Participants have a better idea of what they are going to and the band/DJ/presenter will also share this video on his social media accounts. If the video is well made, people will share it to their friends increasing awareness and promotion.

7. Use Facebook ads targeting

The key component of Facebook ads is the targeting. You can target your audience by gender, age, likes, region, state, hobbys etc. So if you are planning a HarryPotter conference you can target your ads only for HarryPotter fans, who liked the page, said they read the book or saw the movies.

8.  Giveaway free tickets or prizes

You can organize promotional competitions, as easy as a share/like/comment contest, awarding free tickets, promotional prizes or sponsored prizes by drawing lots among people that shared a status update for example. The best way is posting a status update: "Share this status to compete for winning one of the 10 free tickets for our event [link to the event]" because people that share the status will also share the instructions and the link, encouraging their own friends to do the same thing.

9. D-Day hashtag

Having a hashtag for the event itself, and not the one used for the promotion will push attendees to interact on social networks, revealing their presence and attachement to the event.

10. Post-event communication

Contrary to popular belief, the event is not over when everyone leaves. Communicating with your attendees and followers at the end of the event is the best promotion for the next one. Posting photos and videos is also a good way for the attendees to increase their emotional attachement, sharing your content to their friends. 


Good communication is central to the success of any event. Even if it is just a one-time event, keeping in contact with everyone who attended could result in invaluable contacts and followers. Promote social media and good communication whenever you are planning and executing an event, and your extravaganza could quickly turn out more engaging and popular than you may have ever realized possible